When you’re suffering from allergies you miss out on moments, conversations, and pretty much everything thats happening right around you but with Benadryl you won’t miss a moment.
During the height of allergy season (and long before QR Codes were a thing) we created an interactive campaign with location specific 2D codes that gave Washington D.C. visitors instant access to outdoor events happening around them. A series of missed moment cut out visuals supported the campaign and ran in six of the most allergy prone cities.
The mobile site got over 1,400 hits in the few weeks it was up and hundreds of people didn’t miss a moment of summer.
Executive Creative Director: Eric Weisberg
Creative Directors: Billy Faraut, Howard Lenn
Art Director: Emily Blaine
Copywriter: Bonnie (Pihl) Bottorf