With yogurt quart sales down and a market saturated with words like “greek” and “organic” Dannon needed a social campaign that would appeal to parents everywhere and get them back to buying quarts. We tapped into the ever-so-real truth that the only mealtime battles that mom ever wins are the ones that never happen in the first place. When you add Dannon to your family’s meals you get the nutrition your family needs without all the the no-way-I’m-eating-that-stuff drama. They don’t even notice you’ve made it healthier. Take notice super-picky-family-of-eaters, Mom is armed with Dannon and you’re about to get served.
Creative Directors / Copywriters: Emily Blaine & Bonnie Pihl Bottorf
Art Director: Emily Blaine
Director: Mark Nickelsburg