ARENA FOOTBALL CAMPAIGN
The AFL is just like the NFL, only more extreme. The variations in the rules make it more competitive, more dangerous, and way more action-packed than the NFL. When ESPN asked us to create a promo campaign with a small budget and no time to shoot the athletes, we decided to let the most distinctive difference of the AFL, the arena walls, do the talking for us.
MONDAY NIGHT FOOTBALL + GMC
ESPN and GMC asked us to create a spot that presented Monday Night Football in a way that only a super fan could appreciate.