MERRY KICKSMAS CAMPAIGN
Not everyone can appreciate the real meaning of Christmas, new kicks! The Merry Kicksmas campaign celebrated the holidays in a way that only real Sneakerheads would appreciate and included TV spots, Kicksmas Carols, and in-store designs featuring larger-than-life Christmas trees made out of the season’s most sought after kicks.
BACK TO SCHOOL CAMPAIGN
Going back to school isn’t about pop quizzes or checking out the cute girls. It’s about checking out the new kicks. It’s a sneaker thing. The campaign consisted of TV, in-store designs, and digital films and received 110 million digital impressions generated promoting videos, 1.2 million video views/engagements delivered, 20k+ facebook “likes” earned and 6k facebook shares.
Creative Director: Scott Higgins
Associate Creative Director: Todd Feitlin
“Kicksmas” Copywriters: Emily Blaine / Todd Feitlin
“Butter shoes” Copywriter: Tim Wassler (Buttershoes)
Art Director: Emily Blaine
Designer: Jon Kunichika
Producer: Laura Kirby
Director: Michael Patrick Jann