Model’s asked us to pitch a scalable socially driven campaign that would have runners, lacing up and sprinting to their stores or heading to .com for new gear. We tapped into the insight that all runners make a choice each time they roll out of bed and into their sneakers and created this integrated pitch for Modell’s.
No matter how nasty the weather, how gnarly the hangover, how tired the mommy; runners aren’t just choosing to exercise. They’re choosing to Carpe Viam. To seize the road.
Creative Director: Tyler Pierce
Copywriter: Emily Blaine
Art Director: Matthew Bogard
Designer: Josiah Werning