Tide was launching a new laundry pod that packed 24 hours of Febreze freshness into every wash. We worked with director Filip Engstrom and photographer Liz Von Hoene to create worlds where freshness literally “Popped Around the Clock.” As the art director, I oversaw all of the design and helped create everything from the fanatically fresh dress, to the miniature cities, to neon light structures to the animated flowers. We even worked with Massive Music to freshen-up the oldie but goodie “Rock Around the Clock.” Good luck getting that one out of your head.

Executive Creative Director: Laura Mulloy Alt
Creative Directors: Emily Blaine / Bonnie Pihl Bottorf
Senior Designer: André De Castro
Producer: Nicole Gabrielle
Director: Filip Engstrom
Photographer: Liz Von Hoene
Music: Massive Music